Color meets conscience
—VUELTA POWDERED PAINT
These powdered paints are derived from natural sources such as clay and mineral pigments, and are free of VOCs, so an earth-friendly tone was adopted for everything from the naming and brand messaging, to the materials and look and feel of the packaging.
What made the brand unique was its focus on giving back: for every unit of paint sold, a portion of proceeds would be donated to the forests of Paraguay. From this came the name Vuelta, the Spanish word for a return. A neutral, earth-toned color palette was chosen for the packaging, to complement the shades of paint visible within the tubes through die-cut windows featuring nature-themed graphics. Compostable paper was the choice for storing the dry powders, making it easy to dispose the packaging when empty.